TEST MODE: payments use Stripe test cards only. No real charges.
Salesforce Marketing Cloud and Data 360 training since 2019
For Marketing Cloud people who just got handed Data 360 at work

Marketing Cloud expert on Monday. Data 360 owner by Friday.

New words for everything, a first project nobody has explained, and a room full of people who assume you already know how it works.

The Data 360 Project Path is a 40-minute interactive guide that shows you how Data 360 fits together, in plain English, then walks you through one fun first project at a made-up theme park: bring in ticket sales and app visits, match each guest, add up what they spend, and find the season pass holders who stopped coming.

Get the Data 360 Project Path for $50

Doors open Monday, Nov 16 · Founding price · Works on your phone

Kaelan MossCreated by Kaelan MossFounder of MinuteAdmin · Salesforce Golden Hoodie

Why Data 360, why now

$2.4BData 360 yearly revenue*
200%+growth year over year
Top 10Salesforce deals all included it
6,000+open US roles
$111Kaverage US salary

Every Data 360 project follows the same 5 stops

1
ConnectBring in your data (ticket sales, app visits)
2
MapTell Data 360 what each column means
3
UnifyMatch each guest across sources, so one person is one profile
4
SegmentAdd up spend, then pick your audience
5
ActivatePublish the audience so your team can use it
Your practice project: Summit Peaks Adventure ParkA made-up theme park with a ticket website and a mobile app. Some season pass holders came every month, then stopped. Your job: find them before renewal day. No company data needed.
5short levels
~40 minstart to finish
3real assignments
1project plan you can hand your boss

Your company bought Data 360. Somehow it became your job.

You don't need every feature explained. You need to see how one real project fits together, and know the questions to ask at each step.

Get the Project Path for $50

5 levels. Each one solves one problem.

1

How Data 360 works

Problem: new words for everything, and no idea how they connect.

You get: the 5-stop map, a Marketing Cloud to Data 360 word translator, and the settings not to touch yet.

2

Assignment 1: Bring in two data sources

Problem: ticket sales live on the website, park visits live in the app.

You get: the questions to ask (and who to ask), the setup steps, and what "done" looks like.

3

Assignment 2: Match each guest

Problem: the same guest shows up in both, under different IDs.

You get: which columns go where, how matching by email works (Data 360 calls it identity resolution), and how to check the result.

4

Assignment 3: Build your first win-back audience

Problem: "Which season pass holders haven't visited in 60 days?"

You get: how to add up total spend per guest and household, build the audience, check the count, and activate it to the Data 360 (Data Cloud) target, which works in a free Developer Edition org.

5

Your Project Plan

Problem: without a plan, the project stalls in week two.

You get: a short quiz, all your answers in one plan you can copy, print or save as a PDF, and your next 30 days.

Founding edition: doors open Monday, Nov 16. Levels release on a weekly schedule, and founding members get every level and every update. [CONFIRM release schedule]

Get the Project Path for $50

Plus 3 bonuses

Bonus 1: The Data 360 Kickoff QuestionsThe questions to ask your stakeholders before you build anything: which data, which systems, who owns it, and what "done" means.
Bonus 2: The Field Mapping WorksheetA fill-in sheet for matching your source fields (guests, tickets, app visits) to the Data 360 data model.
Bonus 3: The Credit WatchlistThe kinds of actions that use Data 360 credits, so you know what to check with your admin before you run them.
Optional at checkout: the Data 360 SQL Lab (+$27)Practice the queries that check a Data 360 project, like "how many profiles did identity resolution merge?", in your browser, on sample data.

Is this for you?

Yes, if you…

  • Work in Marketing Cloud or Salesforce today
  • Were told Data 360 is now your job, or soon will be
  • Want to see one full project before you start yours
  • Need to explain the plan to your boss

Not for you if you…

  • Have already shipped Data 360 projects
  • Want a full certification prep course
  • Want someone to build it for you
Everything you get

The MinuteAdmin Data 360 Project Path

  • The interactive Project Path: 5 levels, about 40 minutes
  • 3 real assignments: connect, unify, build a win-back audience
  • The questions to ask at every step, with who to ask
  • Your Project Plan: copy it, print it, or save it as a PDF
  • 3 bonuses: Kickoff Questions, Field Mapping Worksheet, Credit Watchlist
$50

One-time payment. Founding price. Doors open Monday, Nov 16.

Get the Project Path for $50

New to Data 360 at work? Many companies cover training like this, so ask your manager.

30-DAY
GUARANTEE

30-Day "First Level" Guarantee

Work through Level 1. If it isn't the clearest path into Data 360 you've found, reply to any course email within 30 days of purchase and you'll get a full refund, including the SQL Lab if you added it. No questions asked.

Meet your instructor

Kaelan Moss speaking on stage at a Salesforce event

Kaelan MossFounder, MinuteAdmin

I'm Kaelan Moss. I've worked in Salesforce Marketing Cloud for 10 years. I'm one of about 107 Salesforce Golden Hoodie recipients, I co-wrote the Marketing Cloud Administrator certification exam, and I've trained more than 300 people.

[EDIT: one or two lines on your own Data 360 work, kept generic, e.g. one line on the Data 360 work you do, with no client details]

Questions

Do I need Data 360 access?

Level 1 needs no access. For the three assignments, you can follow along in your company's org or practice in a free Salesforce Developer Edition org with Data 360.

Can I activate the audience in a free org?

Yes. You activate your segment to the Data 360 (Data Cloud) activation target, which is available in a free Salesforce Developer Edition org, then check who's in it. Sending audiences to ad platforms like Meta, Google or LinkedIn is different: it needs Salesforce's paid Ad Audiences add-on, which free Developer Edition orgs don't include.

When do I get access?

Doors open Monday, Nov 16. You'll get your login by email, and levels release on a weekly schedule. Founding members get every level and every update. [CONFIRM schedule]

Could I run up our Data 360 bill?

The guide flags the kinds of steps that use credits, so you can check with your admin before you run them.

Is this just Trailhead again?

No. Trailhead explains features one at a time. This shows how one real project fits together, from raw data to a usable audience.

Can my company pay for it?

Often, yes. Many companies pay for training on new tools. Ask your manager before you buy.

See your whole first Data 360 project before you build it.

Get the Project Path for $50

Doors open Monday, Nov 16 · 30-day no-questions refund